Blogging is one of the most effective ways to build brand awareness, while still providing relevant and useful solution to most problems your target audience face daily. But if you are the type of business that thinks there is no place for blogging in your website it’s to time to reconsider your action.
Lets’ begin by looking into this simple scenario, if you are in trouble and you need a lawyer to speak from you and your friend gave you three different names of lawyers. And you turn to Google to search for them.
Lawyer A does not have a website at all not to talk of how to reach him or her.
Lawyer B has a brochure website, with office address and what they do. You will feel relived a little; at least you know they can solve your problem by merely looking at their service page.
Lawyer C has a good website with tones of blog posts that speak and address the exact problem you are facing. You even read some “do it yourself” post on their website that discusses how to get out of the problem without a lawyer. If you will be sincere, you’re very likely to choose Lawyer C, right? It gives you more opportunity to get to know how they approach things. You can tell by what they wrote that they know what they’re expert in defending their clients in court of law. It then gives you confident that Lawyer C is an authority in the legal field and can get you out of the problem very quickly.
We still have businesses who feel blogging add no value to their business, they view blogging as fun, personal use and means to showcase personal opinion. Consumer demands have really changed the way businesses operate now, if any business wants to move with the latest scope of doing business. It is becoming increasingly important for such business to develop a strong web presence to engage and communicate with their customers. Creating a highly functional website is the first step in digital expansion and branding strategy but the global business demands now requires businesses to go a step further.
Blogging has been proven by experts to be the most inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers. One thing is certain, a well-written and well-researched blog on your website, can be the most apt marketing tools to elevate your brand. According to a recent marketing statistics, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is critical to their business.
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Why You Need To Get Serious About Blogging
It should come as no surprise that Blogs are not just individual opinions on the Internet; they have become a mainstream information resource for businesses and consumers. Let’s take a look at some of the reasons why your brands should take advantage of blogging
# Enhanced Your Visibility on Search Engines
Every search engines from Bing to Google love website with fresh and relevant content, blogging is one of the most unique and inexpensive ways your website can rank higher on search engines. We are in a world where consumers now rely on search engines to find the products, business and services they need, and the only sure way a business can easily be discovered online is blogging. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with relevant information to index.
You stand a chance in getting traffic from search engines each time you publish a new and relevant post on your blog. Blogs also give business an opportunity to insert relevant keywords in their website so that when consumers are searching online their business name and products can come up.
# Building Credibility and Establishing Your Business as An Authority in the Industry
The size of your business does not matter, been an existing or new business is inconsequential. Blogging is a good way to build trust and establish your business as an authority in your industry. Sharing your business knowledge, experience and expertise on your website through well-researched blog posts shows your customers and potential customers you are an expert in that field. People view blog content as a valuable and information from the expert, it exposes your business to potential customers, give them depth understanding of your knowledge.
Be consistence in your blogging, publish at least once a month and at most once a week but choose a frequency and stick with it. This will give you and your brand an online reputation and turn your website into a reputable tool for latest insights in your industry which in turn will lead to and higher conversion rates.
You can build trust and credibility online through your blog by constantly providing informative tips, advice, solving customers’ problems, offer opinions, conduct interviews, and provide the details benefits of your products or services in your blog posts.
# It Opens Your Business Doors Virtually
Blogging opens your brand’s door to the world that you are ready for business, just like any brick and mortar business would open their door for potential customers daily. With constant and relevant posts on your website, no one will question your company if it still open for business because the post must have shown that you are still very active like before. Many businesses have turned many online searchers into loyal customers as a result of their blog post.
We are in an ever changing digital world, people search for products and services online now than ever and the only way companies can take advantage of those searches to better meet customers’ needs and be open to them is through innovative, inspiring and engaging communication with people in a way that connects to how they live, adopt and use a brand. And that can only be achieved through blogging.
# Strengthen Customers’ Relationships
Blog is one of the most versatile instrument through which businesses can build and strengthen relationships with existing and new customers. The power of blogging is an important element in customer’s engagements; blogging provides company the opportunity to connect with their existing and potential customers in a different, more conversational way.
Change is the only constant thing in the world, customers of today doesn’t just trust, they want proves. And the only way you can engage them and earn their trust is by providing quality information that’s true and reliable in every of your blog post. Blogging is a good marketing tool to earn the trust of your target audience, if you can make your audience believed what you publish on your blog, be certain they will believe you when you ask them to buy something from you.
The customer relationship begins from the moment someone first encountered your website. But it’s not enough to make that first touch. You need to go further than that by encouraging people to come back for more. You need to stay on their minds or they are going to forget about you and look to one of your competitors. And you can only maintain that good relationship by constantly providing meaningful content on your blog. If you keep feeding them with unique and relevant information through your blog post, then they will stick with you without looking elsewhere. It might take time to accomplish that relationship you want but keep it up, you will get there.
# Connect People to Your Brand
Blogging is an active way of encouraging people to connect with you. As long as you publish great content on a regular basis, you will have people speaking to you on both social media and directly on your website. Blogging will give people an articulate sense of your business character, vision and the personality of your company.
Today, we live in a world where competition is fierce and connections with customers are more important than ever. Modern technology has presented companies with a great opportunity to build stronger and better connections with customers. Social media is one of the ways to establish connections with customers. At the same time, one of the most inexpensive ways is building a connection through blogging.
Blogging can help your brand to establish a social media presence, create a connection with clients and encourage feedback that can be a significant step to show your followers a personal side of your brand.
In an era where internet is full of competitors, blogging can be a boost in connecting consumers online to your brand. Blogging gives businesses the opportunity to connect with customers and prospects through a two-way conversation; it hints your visitors that you’re open to comments, feedback and criticisms. It also enables your brand to learn what’s on the minds of customers. These feedback and comments will enable you to gain new insights into your customers’ needs and structure your content and marketing initiatives based on what you’ve learned from them.
How To Make Blog Work For Your Business
To make blogging work for your business, it’s important that you keep it real and understand who your customers really are. Remember, you are not only writing for search engines but to keep your customers informed and increase consumer-brand loyalty. Write on topics that would really help your customers to solve their daily needs or encourage them to stick to your brand alone.
You can explore different methods and stick to the one that best fit your brand’s needs. Your business won’t just reap the dividends of blogging overnight, it takes time but at the end it worth everything.
Final Thought
In this fiercely competitive world, companies that want to retain their customers and increase consumer-brand loyalty need to focus on providing up to date and relevant articles on their blogs to increase the consumer’s brand knowledge and also help the consumers have latest information on how to fix things or how their products works. Experts considered blogging as one of the ways by which businesses can retain consumer-brand loyalty.
Blogging isn’t just about how businesses reaches out to their potential and existing customers. But more of about how brands present themselves to the world at large and the way people are connected with such brand online. Blogging is the most proper way for companies to keep their customers informed and to build general awareness of their products or services. This will not just build brand credibility, trust and search engines visibility but will also help building brand-loyalty and the way people talk and interact with your business online.
As a company or an individual your blog post is a potential weapon to build a strong and sustainable connection with your customers. Start by providing business tips, advice, opinions, and solve human problems on your post and see your readers turning into your loyal customers.
