We live in ever changing tech-driven world, where everything from consultation to employment processes is done online. So, if you are a small business owner thinking if it’s ripe enough to create a website for your business. I’ll say yes; it’s more than high time to create a website for that business. Not just anyhow website, but a stunning, beautifully crafted, eyes-catching, sales-boosting, and mind-capturing website.
As we all know that changes is the only constant thing in the world, there is a way consumer engage with business owner in the past such as calling and checking telephone directories for the address of a particular business and their locations, but we are in 2019 now things have changed and consumer behaviour changes too and consumer adapts to the modern ways of relating with business owner.
Web changes everything in the world and every business must adapt to the changes so as not to be left behind in this digital age. The advent of World Wide Web changes the status quo of doing business and now in 2019 if you want people to choose your company ahead of others your business needs to be online.
A professionally design website can capture the mind of anybody and turn them into your customers. Having a website for that business you call small can build and expose your brand to the world. In 2018 alone about 105 million Nigerians spending more than 4 hours online daily searching for local business to transact with, while the number is expected to rise in 2019. That’s an advantage for business owners to have website created for their businesses.
In all honesty, no matter the type of business you are into, you need to be online. Even if you have enough customers already for your business, just think of the people who are not in your locality but who needs your products or services to better their daily lives. That’s enough compelling reason to create a professional website for your business.
In case you are not convince yet.
Here are 7 compelling reasons why you should create a professional website for your business
REASON 1. WEBSITE BUILD AND EXPOSE YOUR BRAND
Your website build and expose your business by showcasing the values and skills of your brand to the world, because the world is a digital village now and about 70% of consumers use company’s website to engage and transact business, 105 million Nigerians are online searching for a business like yours. Website will also build your brand personality and change what people know, think and say about your business, as you know your business identity means a lot to your potential customers. A website will create a voice for your business online and make your business a force to be reckoning with among its equal.
REASON 2. A WEBSITE IS A GOOD MARKETING ASSET
A website is a unique marketing asset every business owner should possess; your website is the first digital expansion for your business. A website is an anchor for all your business marketing experience. It house every of your business information: from phone number to events and special promotions. We live in a tech-driven world where everything is been hooked up online, doctors now attend to their clients online; virtually everything can be done online now. Nigerians spend an average of 48 hours online per week using their smartphones. Presently, 40% of the consumers won’t choose a business without a website, while 30% of them consider business without a website as fake and fraud.
With a website in place for your business, you can tell the whole world your company stories by yourself and not the consumers hearing it from somewhere else.
Every business owner should have a website before printing any complementary cards or invest in advertisement
REASON 3. A WEBSITE TAKE YOU CLOSER TO THE CONSUMER
Every business should have a website and also invest in Search Engine Optimization (SEO) because of competitors flooding everywhere. A professional website for your business will keep you in front of consumers always and they will have no option than to patronize you. According to Google there are about 3.5 billion searches on Google per day, which implies someone in your locality is online now searching for your kind of business but if your business is not online then your competitors will take your clients. 97 percent of people go online always to find a local business like yours close them. No matter the kind of business you are into and how small you think it is you should have a website to stay in front of your clients and potential clients always.
REASON 4. A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE
A website makes easier for any business to attract clients from any part of the world. When your business is offline, you can only reach clients that know about your brand within your locality but with your business online, there is no limitation for you in connecting with clients globally. People have access to the internet now more than before; your websites is accessible from anywhere in the world provided there is an internet connection. Thanks to the smart phones, people can now access your website even from the remote locations using their smart phone.
No matter the type of business you offer, whether you offer products or services to your client, or you are B2B or B2C based your website provides you avenue to reach larger market. Even if you are selling stone, you need to create a website for the business. Just think of the people who are not in your locality but who needs your products or services
REASON 5. A WEBSITE WILL KEEP YOUR CUSTOMERS INFORMED.
A website doesn’t need to be built for the purpose of getting new customers or selling product but to educate and keep your customers and the entire world informed about your brand. It’s your business digital brochure, where you update your clients in real time about events and promotional offers.
People can visit your website to learn something about your business. Your website should enlighten the visitors about your brand, which mean your visitors should be able to know Who You Are, What You Do, Your Location and how to contact you within few seconds of landing on your website without scrolling down the page.
You can help your visitors gather all the information they need on your website by creating a portfolio page on your website which will showcase your previous work done and the one in progress.
REASON 6. A WEBSITE KEEP COMPANIES DOOR OPEN ALWAYS
Having a professional website for your business keeps the door of your company open always even when the company is technically closed or the staffs are sleeping at night. A website is capable of interacting with clients and customers while the physical offices office door is closed for the day, your website will keep in touch with your customers by providing them answers to what they need.
With a website in place for your business clients can contact you, review your products or services, purchase products directly through your website. Even if you don’t have products to sell on your website, a website can also help customers take the next step toward doing business with you by allowing them to schedule an appointment, book for hotel reservation, etc
For example, A hospital could create a website that allows clients schedule an appointment with the doctor.
Consumer convenience should be the hallmark of every business owner now, as people love to do business with company or organization that offers them convenience way to reach to transact with them.
REASON 7. A WEBSITE ENABLES YOU TO COMPETE WITH BIG COMPANIES
I have had the opportunity to discuss the benefit of creating website with several business owners in Abuja; some of them own schools, Eateries, and hospital. But they all feels websites are meant for multinational companies and have no benefit for local business. That’s one misconception every small business owners has. Website is more beneficial to local business than any multinational business as Google consider local business in search result before any other thing.
Website provides better opportunity for local businesses to connect with local customers. In fact, Search engines prioritize local search and often rank results according to location, which is a benefit to local businesses.
For Example, to buy phone online in Nigeria, Google will first show you list of Nigeria online store or any nearby store based on your location.
When people search for items online Google will look into their location and display result based on searchers location, instead to display brands with big names Google will first display local business which helps local business to grow and benefit from the search engine.
WRAPPING IT UP
The importance of having a website in this digital age is greater than any amount spent in building the website. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, portfolio and reviews.
75% of customers won’t trust companies without a website; website makes your business look legitimate and credible. Without it, customers can’t find you, let alone learn to trust you.
But beware, you don’t just need any how website design, a poor design website can do more harm to your brand. Remember your website is your company’s mouth-piece; it needs to be stunning and vocal.
Though, it never late yet, you can still have one today if you are yet to. At Autosyst Consulting, we are driven by one purpose “To make every business succeed online”.
If you’re ready to maximize the value of your brand to your clients with a mind-capturing website, you can contact us here.
